Saturday, November 28, 2009

The "Wish Book"

I saw on the news that the JCPenney catalog has become a casualty to Internet shopping and rising costs. The company says its fall/winter catalog will be its last. Sad, but it held on longer than Montgomery Ward and Sears. Printing and the cost of mailing the catalogs have just made it impossible to continue.
When I was a kid it was a red letter day when the Christmas "Wish Book" would arrive in the mail! My Mother would carefully look through the catalog for ideas and my brother and I would "dog ear" the pages with toys we wanted. I'd dream about having a particular doll or doll buggy and my older brother always wanted things like erector sets. Toys didn't cost an arm and a leg then, but I'm sure it was hard with Daddy's wages to buy extra.
We still get Christmas catalogs, although much smaller...more of a magazine type. I still love to look through them and dream. It's just that the dream costs more these days!


  1. We were never much of a catalog ordering family, but I still feel sad about this!!! I was just thinking the other night I'd like to look through the Penney's catalog for some ideas!!! I guess I'd better hurry, huh?

  2. When I was a little girl, getting the Sears Christmas catalogue was a pathway to dreams and wish lists.

    These signs of our times are not always easy, are they?


  3. I remember spending hours with the Sears "Wish Book" and using a real pen to circle allllll the things i wished for!!


  4. My favorite passtime was to play the 100$ game. 100$ was a fortune back then. If you had it what would you buy with it? Come to think of it, I still do that with my garden catalogs in January. Have a great weekend.

  5. I remember getting them, but I haven't gotten one in a long time. Life is always changing.

  6. That must be a very interesting catalog book!


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