I saw on the news that the JCPenney catalog has become a casualty to Internet shopping and rising costs. The company says its fall/winter catalog will be its last. Sad, but it held on longer than Montgomery Ward and Sears. Printing and the cost of mailing the catalogs have just made it impossible to continue.
When I was a kid it was a red letter day when the Christmas "Wish Book" would arrive in the mail! My Mother would carefully look through the catalog for ideas and my brother and I would "dog ear" the pages with toys we wanted. I'd dream about having a particular doll or doll buggy and my older brother always wanted things like erector sets. Toys didn't cost an arm and a leg then, but I'm sure it was hard with Daddy's wages to buy extra.
We still get Christmas catalogs, although much smaller...more of a magazine type. I still love to look through them and dream. It's just that the dream costs more these days!