When I was a kid it was a red letter day when the Christmas "Wish Book" would arrive in the mail! My Mother would carefully look through the catalog for ideas and my brother and I would "dog ear" the pages with toys we wanted. I'd dream about having a particular doll or doll buggy and my older brother always wanted things like erector sets. Toys didn't cost an arm and a leg then, but I'm sure it was hard with Daddy's wages to buy extra.
We still get Christmas catalogs, although much smaller...more of a magazine type. I still love to look through them and dream. It's just that the dream costs more these days!